Privacy Policy

Last updated: 4 September 2026

SparkBridge Media Pty Ltd, ABN 20 432 934 590, trading as Sparkbridge Media (“Sparkbridge Media”, “we”, “us” or “our”), respects your privacy and is committed to handling personal information responsibly.

This Privacy Policy explains how we collect, hold, use, disclose and protect personal information when you interact with www.sparkbridgemedia.com or use our marketing, advertising, artificial-intelligence, automation, CRM and related services.

We comply with privacy laws applicable to our operations, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles where they apply.

1. Personal Information We Collect

The personal information we collect depends on how you interact with Sparkbridge Media.

It may include the following.

Contact Information

name
email address
telephone number
business name
position or job title
business address.

Business Information

We may collect information about:

your industry
products and services
website
business location
marketing activity
advertising accounts
marketing objectives
revenue or growth objectives voluntarily provided to us
customer-acquisition objectives
business profiles and listings
marketing performance.

Enquiries and Customer Information

We may collect:

website form submissions
appointment information
enquiries
communications with us
account details
service history
proposals
support requests.

Leads and Marketing Information

When providing marketing or CRM services, information may include:

customer and prospect names
email addresses
telephone numbers
enquiry details
form submissions
appointment activity
advertising interactions
campaign information
conversion information
lead-source information
customer-journey information.

Communications

Depending on the Services used, we may process:

emails
SMS communications
website chats
AI chatbot conversations
telephone-call information
AI voice-agent interactions
call recordings
call transcripts.

Website and Device Information

When you use our website or digital services, we may automatically collect information such as:

IP address
browser type
device type
operating system
referring website
pages viewed
website interactions
approximate location
cookies
analytics data
advertising attribution information.

Payment Information

Payments may be processed by third-party payment providers.

Sparkbridge Media does not normally store complete credit-card or debit-card numbers.

2. How We Collect Personal Information

We may collect information:

directly from you
through our website
through forms
when you request a gap analysis or marketing plan
when you book an appointment
when you communicate with us
when you purchase or use Services
through CRM systems
through cookies and analytics technologies
through advertising platforms
through telephone calls
through chat, email or SMS
through AI-powered systems
from publicly available business information
from business directories
from marketing and data providers
from our clients when we process information on their behalf
from authorised technology and service partners.

3. Why We Collect Personal Information

We may collect and use personal information to:

respond to enquiries
prepare business gap analyses
prepare marketing and growth plans
provide our Services
create and manage customer accounts
manage appointments
provide customer support
communicate with clients
create and optimise advertising
provide SEO and GEO services
provide local-search marketing
provide AI chat and AI voice services
manage CRM systems
automate email and SMS communications
manage lead follow-up
analyse marketing performance
track enquiries and conversions
provide reports
improve websites
improve campaigns
process payments
prevent fraud and abuse
maintain system security
improve our Services
comply with legal obligations
market our Services where permitted by law.

4. Information We Process for Clients

Sparkbridge Media may process personal information concerning a client's customers, prospects and leads while providing services such as:

advertising
lead generation
CRM management
email automation
SMS automation
call tracking
call recording
chatbots
AI voice agents
website services
analytics
reporting
marketing automation.

Where we process personal information solely on behalf of a client, the client may determine the purposes for which the information is collected and used.

If you contact us about information that we process solely on behalf of one of our clients, we may need to refer your request to that client.

5. Artificial Intelligence

Some Sparkbridge Media Services use artificial-intelligence and automated technologies.

Information submitted to these systems may be processed for purposes including:

answering enquiries
generating responses
analysing conversations
qualifying leads
routing leads
booking appointments
automating follow-up
generating marketing content
analysing marketing performance
providing customer support.

Some artificial-intelligence functionality is provided through third-party technology providers.

You should avoid providing unnecessary sensitive personal information when interacting with an AI-powered system.

Sparkbridge Media does not intend its AI marketing systems to make decisions that have significant legal or similarly significant effects on individuals.

6. Call Recording, Transcription and AI Voice Services

Some telephone interactions may be:

tracked
recorded
transcribed
analysed
processed by artificial intelligence.

This may occur for purposes including:

responding to enquiries
quality assurance
lead management
appointment booking
marketing attribution
training
service improvement
providing AI voice services.

Where applicable law requires notification or consent before a telephone call is recorded or processed, appropriate measures will be used.

7. Cookies and Tracking Technologies

Our website and marketing systems may use:

cookies
pixels
analytics tags
conversion tracking
advertising identifiers
similar technologies.

These technologies may help us:

operate our website
understand how visitors use the website
measure advertising performance
attribute calls, forms and conversions
remember preferences
improve our Services
prevent fraud
provide relevant advertising.

Third-party advertising and analytics providers may also use their own technologies in accordance with their privacy policies.

You may be able to restrict cookies through your browser or device settings. Some website functionality may not work correctly if certain cookies are disabled.

8. Direct Marketing

Where permitted by law, Sparkbridge Media may use contact information to send information about:

our Services
offers
marketing opportunities
business-growth information
relevant updates.

Commercial electronic messages will be sent in accordance with applicable Australian marketing laws.

Where required, we will obtain consent before sending commercial electronic messages.

Our marketing communications will include appropriate sender identification and an unsubscribe facility.

You can unsubscribe at any time by:

selecting the unsubscribe link in an email
replying STOP where available for SMS
contacting us at support@sparkbridgemedia.com.

We will process valid unsubscribe requests in accordance with applicable law.

Opting out of marketing does not prevent us from sending necessary transactional, account, billing or service-related messages.

9. Telephone Marketing

Where Sparkbridge Media conducts telephone marketing, we aim to comply with applicable Australian telemarketing laws and Do Not Call requirements.

You may tell us that you do not wish to receive marketing calls from Sparkbridge Media.

10. Disclosure of Personal Information

We may disclose personal information where reasonably necessary to:

employees
contractors
marketing specialists
service fulfilment partners
advertising platforms
search engines
website and hosting providers
CRM providers
cloud-service providers
artificial-intelligence providers
telecommunications providers
email providers
SMS providers
analytics providers
data providers
payment processors
professional advisers
security providers
government agencies, regulators, courts or law-enforcement authorities where required or authorised by law.

We do not sell personal information to unrelated third parties simply so that those parties can independently market their products or services to you.

11. Third-Party and White-Label Service Providers

Sparkbridge Media may use specialist technology, marketing and fulfilment providers to deliver parts of our Services.

These providers may process information on our behalf or on behalf of our clients.

We take reasonable steps appropriate to the circumstances when selecting providers that handle personal information.

The identity of individual providers may change as our technology and service infrastructure develops.

12. Overseas Processing and Disclosure

Some of our technology providers, cloud providers, artificial-intelligence providers, advertising platforms, telecommunications providers, contractors and other service providers operate outside Australia.

Personal information may therefore be stored, accessed or processed overseas.

Countries where personal information is likely to be processed may include the United States of America, as well as other countries in which our technology and service providers maintain infrastructure or personnel.

Where practicable and required by applicable Australian privacy law, we will take reasonable steps concerning overseas disclosures of personal information.

Our service-provider arrangements may change over time, and this Privacy Policy will be updated where our information-handling practices materially change.

13. Data Security

Sparkbridge Media takes reasonable administrative, organisational and technical measures designed to protect personal information against:

misuse
interference
loss
unauthorised access
unauthorised modification
unauthorised disclosure.

Security measures may include access controls, account security, authentication systems, encryption where appropriate and security measures supplied by our technology providers.

No internet-based service can be guaranteed to be completely secure.

You are responsible for protecting passwords, account credentials and devices under your control.

14. Data Breaches

We maintain procedures for responding to suspected personal-information breaches.

Where the Australian Notifiable Data Breaches scheme applies and a breach meets the notification requirements, we will take steps required by law, which may include notifying affected individuals and the Office of the Australian Information Commissioner.

15. Data Retention

We keep personal information only for as long as reasonably required for purposes including:

providing Services
managing client relationships
maintaining business and financial records
complying with legal obligations
resolving disputes
preventing fraud
maintaining security.

When personal information is no longer reasonably required, we will take reasonable steps to delete, destroy or de-identify it where required by law.

16. Access to Personal Information

You may request access to personal information Sparkbridge Media holds about you.

To make a request, contact:

support@sparkbridgemedia.com

We may need to verify your identity before providing information.

There may be circumstances where applicable law allows us to refuse access. Where required, we will explain the reason for refusal.

17. Correction of Personal Information

You may ask us to correct personal information you believe is:

inaccurate
incomplete
out of date
irrelevant
misleading.

Contact support@sparkbridgemedia.com to request a correction.

18. Anonymity and Pseudonyms

Where practical and lawful, you may interact with Sparkbridge Media anonymously or using a pseudonym.

However, we may need identifying or business information where necessary to:

provide Services
prepare a marketing plan
process payments
manage accounts
comply with legal obligations.

19. Sensitive Information

Sparkbridge Media does not generally seek to collect sensitive personal information.

You should not provide sensitive information unless it is reasonably necessary for the relevant purpose and you are authorised to provide it.

Where sensitive information is collected, we will handle it in accordance with applicable law.

20. Children's Privacy

Sparkbridge Media provides business-to-business marketing services and does not knowingly market its Services directly to children.

If we become aware that information relating to a child has been collected inappropriately, we will take reasonable steps to address the situation.

21. Third-Party Websites

Our website may contain links to websites or services operated by third parties.

Sparkbridge Media is not responsible for the independent privacy practices of those third parties.

You should review the privacy policy of third-party websites and services before providing personal information to them.

22. Privacy Complaints

If you believe Sparkbridge Media has mishandled your personal information, please contact us at:

support@sparkbridgemedia.com

Please provide enough information for us to understand and investigate the matter.

We will aim to acknowledge and investigate complaints within a reasonable period.

If you are not satisfied with our response and the Privacy Act applies to your complaint, you may be entitled to contact the Office of the Australian Information Commissioner (OAIC).

23. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in:

our Services
technology
service providers
information-handling practices
legal obligations.

The current version will be published on our website with the date of the latest update.

We encourage you to review this Privacy Policy periodically.

24. Contact Us

For privacy enquiries, complaints, access requests or correction requests, contact:

SparkBridge Media Pty Ltd
ABN 20 432 934 590

Email: support@sparkbridgemedia.com
Website: www.sparkbridgemedia.com